Sof Releases Brand New Single “Inertia”

Photo Credit: David Ross Lawn

After spending over a year in the writing and recording process, Sof is emerging as an alluring and enigmatic entity all her own. Sof introduced fans to her latest creation, “Inertia”, written by herself and collaborators Paul Ritchie, Mike Smith, and Tyler Toomey earlier this month. 

The world premiere of “Inertia” saw Sof making her mainstream debut across all digital and streaming platforms along with a dreamy music video on Friday 1st November and it has made lasting impressions on a lot of people, including myself.

For those who are unfamiliar with Sof, her sound is undoubtedly unique with her influences from top contemporary artists. Sof has said herself that she identifies strongly with Lorde, Frank Ocean, and Tyler. However, Sof states “I would never restrict myself to one genre, but my latest work is categorically pop and R&B.” 

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The twenty-four year old has already gathered multiple credits under her belt, having been a casting finalist on The Voice season 7, worked alongside and benefited from mentorship from Grammy-nominated artist, Brenda K Starr and Warner Chappell’s former Vice President of Creative, Judy Stakee. Sof's desire to work amongst fellow artists is how she found herself collaborating on “Inertia” with The Parlor Mob’s Paul Ritchie, That’s How They Get Ya’s Mike Smith, and up-and-coming producer, Tyler Toomey.

The release of "Inertia", a dark and introspective deep cut has seen Sof stepping and gearing up to deliver a fresh sounding project that listeners won't be able to get enough of with her enthralling lyricism, soulful vocals, and memorable R&B-fueled hooks. It is unquestionable that Sof is poised for a prominent spot among today’s groundbreaking artists.

Stream and purchase "Inertia" here and for more information on Sof, visit: 

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Until next time,